About Us

  • We are an established, executive and professional performance training body situated in the heart of the City of London.
  • Our work ignites exceptional performance in executives, professionals, their teams and organisations.
  • We hold a unique combination of global standards in training across executive coaching, mentoring and the performance arts.
  • Our clients are individuals and teams from organisations across the public, private and not-for-profits sectors.
  • Guildhall Ignite is the executive and professional training consultancy of Guildhall School of Music & Drama, a global leader in creative and professional practice.

We enable our clients to own their stage so that they become capable of holding a powerful presence, giving exceptional performance and reaching their potential.


Get in touch

Connect with our one of experienced Associates for a free discovery call.

Email us at ignite@gsmd.ac.uk to ignite your performance – what will you spark?

Our Values

Everything we do is guided by our three core values.

These are the principles of standards and behaviours that are fundamental to our work.
You will experience their impact across all our programmes and in the qualities of our coaches.

  1. Creativity. Always employing imagination and ideas to produce something new.
  2. Courage. Being ready and willing to face vulnerability and uncertainty.
  3. Rigour. Committed to taking great care and to be complete in every detail.

Igniting Exceptional Performance

Exceptional performance comes from authenticity. We ignite it through our powerful blend of executive coaching and performance arts training.  Our acclaimed programmes draw from two teams of coaches.

Accredited executive coaches  support, challenge and inspire growth in individuals, groups and organisations, helping them to bridge the gap between their current and potential performance.

Specialist coaches and co-tutors bring world class techniques from the world of performance arts to support clients in expressing their authentic self. Focusing on embodied leadership and performance, our specialist coaches and co-tutors bring their skills, from speech systems to improvisation, to support your performance.

Performance Through Coaching

We enhance and accelerate performance by integrating coaching skills into leaders, mentors, teams and workplaces.

Our executive coaches are accredited by the leading industry bodies, many of them by the European Mentoring and Coaching Council (EMCC).

They challenge and stretch you, your team and your organisation to evolve your coaching skills and to excel on your stage of choice.

Executive Coaching. Work on a one-to-one with your coach in a thought-provoking and creative process to inspire you to maximise your personal and professional potential.

Coaching Supervision.  Extend and develop your professional practice through the rigour of Supervision. Choose from one-on-one or group supervision sessions with a member of our team for reflective dialogue, collaborative learning and to ensure your coaching is grounded in appropriate ethical understanding.

Coach Training. Learn how to coach or develop your existing coaching. Integrate coaching skills into your work, develop new ways of working with your clients, colleagues or students or make a step change to executive coaching.

Continuing Professional Development. Draw on the expertise of our Associates, on research and knowledge developed from our own creative environment. Build, challenge and expand your coaching practice with our masterclasses and skills practice sessions.

About Guildhall School of Music & Drama

Guildhall Ignite is the executive and professional development training consultancy of Guildhall School of Music & Drama, a global leader in creative and professional practice.  Guildhall Ignite draws on the expertise of the School, and its deep knowledge in craft based training, to inform this external service for our range of clients.

As a business unit within the School we remain connected and committed to its values and overarching mission. The income that Guildhall Ignite generates from its work with clients supports the long term sustainability of Guildhall School; enabling us to support our sector, and train the performing artists of the future.

Coaching In And Through Performing Arts

What can the world of professional business learn from the world of performing arts?

No matter which performer and which art form, those in and around performing arts understand the commitment it takes to hone their craft, they hold a deep appreciation for what can be achieved by rigorous reflection and practice. They know how, each individual member of an orchestra contributes their own creativity to result in the finest of collective sounds.

This skill and dedication to coaching individual creativity is matched only by their ability to excel at human connection.

All artists, actors and musicians are masters of building incremental skill through continued practice, they have a familiarity with the depth that comes from embodied practice and a relentless hunger to receive feedback and enhance their performance again and again.

Why? In service of giving others the opportunity to experience, feel, see and sense outstanding performance.

Every time.

Hear our coaches speaking about what it means to coach in and through the performing arts.

Leaders and performers have so much in common

“Performers and leaders have so many things in common, they need to inspire, engage and get their ideas across. We understand what it takes to make the 78th performance of Beethoven’s 5th, sound as fresh as the first time we played it”

Bringing all our expertise from the theatres, orchestra, jazz groups and ensembles to create, collaboratively

We understand the collaborative process, knowing how to inhabit the same space, to share, to deliver as one. Through the rigour of practice we gain the flexibility to be able to meet others where they are.

It is the craft of listening and responding that transfers to the practice of coaching

“It is about the different layers and levels of listening and responding. In the creative process that we learn as we develop as an artist, we learn how to start with ideas, what materials to choose and the stages we need to go through to open things up.

Who am I being, whilst I am doing?

‘We are human beings, not human doings. It is knowing the rich blend between who am I being while am I doing.”

The idea of how to find a deeper connection to influence the World around you

“Taking a drama background into other realms and worlds allows others to find a deeper connection, to speak with passion and authenticity and clarity.”

Map Map

Find us

Our address: Milton Court, 1 Milton Street, London EC2Y 9BH, Get Directions


About the area

The Barbican is a Grade II listed building, located in the City of London, which is home to a range of arts and culture activities. It offers a range of galleries, cinemas, performance spaces, bars and restaurants, as well as a world-renowned music programme. It also has a library and learning centre, which provides access to a wide range of materials, including rare books and archives. The Barbican is a vibrant cultural hub that offers something for everyone.

It also has a library and learning centre, which provides access to a wide range of materials, including rare books and archives. The Barbican is a vibrant cultural hub that offers something for everyone.

It also has a library and learning centre, which provides access to a wide range of materials, including rare books and archives. The Barbican is a vibrant cultural hub that offers something for everyone.

Other links

  • Personal Performance

    Own your stage. Find your true voice. Know how to be your brilliant self in the moments that matter most.


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  • Enabling Performance in Others

    Give a voice to others, help them to own their stage and reach their potential.


  • Organisational Performance

    Welcome all the voices in your organisation to create and sustain harmonious performance.